Natural Branding: the innovative system that has arrived in North America

May 7, 2021 | Alliances, Fresh Produce Solutions, Innovations, News, Products     Natural Branding© laser labelling technology developed by JBT ally Laser Food has been one of the breakthrough innovations of the last 15 years, helping companies improve sustainability and offer a point-of-difference. Here, Laser Food founder Jaime Sanfelix explains what customers can expect with the technology’s arrival in North America. Sustainability…

Natural Branding (C) aims to be response to upcoming plastic ban in France

The AGEC bill (anti-waste law for a circular economy), adopted on January 30, provides for a ban on plastic packaging on fruit and vegetables as of January 1, 2022 in France. Freshplaza 23/04/2021 In a few months it will no longer be possible to use plastic packaging on a large part of fruit and vegetables…

Natural Branding© tech obtains the ‘Solar Impulse’ award

Natural Branding©  tech obtains the ‘Solar Impulse’ award, Laser Food, the Valencian company’s laser marking, has been recognized for contributing to the protection of the environment and providing economic profitability to the agents involved. It was in 2006 when Laser Food, a company located in the Science Park of the University of Valencia, began to…

Laser Food launches ‘Natural Branding vs Burnt Skin’ campaign

Laser Food, the pioneer of safe, efficient laser labelling technology for fresh fruits and vegetables, has announced the launch of a new promotional campaign «Laser Food launches Natural Branding vs Burnt Skin campaign to raise awareness of the differences between the system marketed under Laser Food’s own ‘Natural Branding’ name and inferior laser-burning systems which…

Laser Food launches ‘Natural Branding vs Burnt Skin’ campaign

www.fresplaza.com Laser Food, a pioneer of safe, efficient laser labelling technology for fresh fruits and vegetables, has announced the launch of a Natural Branding vs Burnt Skin campaign to raise awareness of the differences between the system marketed under Laser Food’s own ‘Natural Branding’ name and inferior laser-burning systems which often damage the products. Under…

Laser labeling set for European expansion

April 05 , 2018 www.fresfruitportal.com Natural Branding by Laser Food a Spain-headquartered looks set for a major expansion across Europe during 2018, following significant progress in the roll-out of the pioneering technology in leading markets. Spearheaded by Laser Food customer Eosta, laser-labeled produce is now available for retail sale in Germany, the Netherlands, Sweden, Belgium…

AgricolliBio rolls out laser labelling

Organic kiwifruit grower-exporter has become the latest company to move from paper to Natural Branding Monday 15th January 2018, 09:01 London By Maura Maxwell Organic kiwifruit grower and marketer AgrocolliBio has announced a major investment in laser-labelling technology in collaboration with technology provider Laser Food, as the move away from wasteful paper labels gathers momentum…

Natural Branding by Laser Food: A New Way to Eliminate Packaging Waste

Natural Branding by Laser Food is a contactless, safe method of labeling without packaging. A high definition laser removes pigments from the outer layer of fruit or vegetable skin to create an image on the peel. The process is superficial so it does not have a negative effect on the taste, aroma or shelf-life of…

Swedish supermarkets replace sticky labels with Natural Branding

Swedish supermarkets use Natural Branding by Laser Food, The humble fruit sticker may seem an unlikely cause for environmental concern but removing it from produce could create huge savings in plastic, energy and CO2 emissions. In response to consumer demand for less packaging, Dutch fruit and veg supplier Nature & More and Swedish supermarket ICA…

The laser marking technology rivalling traditional food labelling

Spanish company Laser Food has developed a new technology which marks the skin of fruits and vegetables using a laser, and is being used by supermarkets such as Marks & Spencer. By Aimée McLaughlin January 20, 2017 5:35 pm Food labels in the UK could be set to be overtaken by a more eco-friendly alternative, as supermarkets including…